An exciting opportunity for an innovative and experienced Communications Manager to update and review Pitzhanger Manor & Gallery Trust’s communications strategy and lead on its delivery to build the profile of Sir John Soane’s Pitzhanger following the highly successful opening to the public in March 2019.
Pitzhanger Manor is the Grade 1 listed ‘country’ house of Sir John Soane, designed and built by Soane 1800-1804 in what was then rural Ealing, West London. Pitzhanger has just reopened to the public following a £12m HLF and ACE-supported building project to restore Soane’s original design and upgrade the adjacent Gallery so it can stage ambitious and challenging contemporary exhibitions. The conservation and the inaugural exhibition of mirror sculptures by Anish Kapoor have both received widespread praise and very positive reviews in the press and attracted large visitor numbers. The team now needs to review and revise its communications strategy to build on this initial impact, set new targets and develop new and wider audiences.
Reporting to the Director, and working closely with Pitzhanger’s close-knit entrepreneurial team, you will lead the development and delivery of Pitzhanger’s crucial communications strategy to raise the profile of and awareness of Pitzhanger and attract new visitors at this exciting moment as we build on the opening publicity and excitement. You will be skilled in managing innovative and successful marketing campaigns and the effective use of digital communication to enthuse and attract a diverse audience. You will manage the relationship with Pitzhanger’s PR agency, and be responsible for championing Pitzhanger’s brand and supporting Pitzhanger’s mission to inspire the public with great art, architecture and design. You will be inspired by the opportunity to work in a small team and on a new venture where your input can have real impact. You will have a proven track record of developing successful communications initiatives within a tight budget. You will have excellent communication skills, be flexible, creative, and have an ability to build collaborative relationships both within the organisation and with external partners.
To work with the Director to review, develop and deliver Pitzhanger Manor & Gallery Trust’s (PMGT’s) communications strategy to build the profile of and awareness of Pitzhanger and attract visitors at this exciting moment following the opening of Pitzhanger to the public.
DUTIES AND RESPONSIBILITIES
- To review, develop and deliver an effective communications strategy for press and marketing, addressing all of Pitzhanger’s key audiences and supporting Pitzhanger’s mission to inspire the public with great art, architecture and design;
- To articulate clear key messages across all media and draft inspiring, compelling and consistent communications materials;
- To act as Pitzhanger’s brand guardian ensuring consistency across all PMGT communications;
- To develop and deliver successful, innovative marketing campaigns within budget;
- To develop attractive and effective templates for all PMGT communication materials and manage the relationship with designers;
- To manage the relationship with PMGT’s PR advisers to increase PMGT’s profile across the media, and with influencers and prospects. To set up appropriate systems for regular updating of listings of Pitzhanger’s events and activities;
- To lead the development and management of the website to maximise its potential and effectiveness;
- To creatively build PMGT’s social media presence across all relevant channels through an innovative social media strategy;
- To devise and implement effective systems for evaluation and review of the success of initiatives and communications against agreed KPIs; to commission suitable market research to inform strategic decisions;
- To work with the team on the delivery of successful and unique events to raise the profile of Pitzhanger;
- To manage the Communications Officer and further build the team to deliver the communications strategy; leading, motivating and developing the team; promoting and embedding a can-do culture focused on achieving excellent standards and on collaborative working across the organisation;
- To work collaboratively with colleagues across the Trust, including visitor services, commercial activities, curatorial, learning & events and fundraising, to raise the profile of Pitzhanger’s activities and generate public support and interest;
- To identify and pursue creative opportunities to generate partnerships with commercial and cultural organisations that will enable PMGT to broaden its reach and increase its profile;
- To plan the communications budget as part of the business planning process; to manage the team budget so that the delivery of all activity is achieved within budget and demonstrates good value for money;
- To identify issues that could potentially damage the organisation’s reputation and develop effective plans to address these risks;
- To keep up to date on best practice within the sector generally.
- Educated to degree level or equivalent;
- Considerable experience of delivering effective communications initiatives and managing marketing and PR campaigns;
- Excellent communication (written and oral), presentation and interpersonal skills;
- Pragmatic experience of delivering outstanding events;
- Experience of developing business plans, managing budgets and priorities and delivering value for money;
- Ability to work to and meet tight deadlines; strong planning and organisational skills;
- Ability to co-ordinate a wide variety of external organisations and to work with diverse local partners including community organisations and volunteers;
- A talent for working collaboratively and flexibly in a small but dedicated team, willing to perform varying functions depending on the shifting needs of the Trust as the team grows and the Trust builds beyond opening;
- Innovative and creative with the ability to champion and test new initiatives and ways of working;
- Demonstrable IT skills;
- Experience of managing staff;
- Preferable: Suitable professional experience in arts organisation, museum, heritage or similar cultural organisations.
To arrange an informal discussion with the Director about the role please email Isobel at email@example.com.
To apply, please send your CV plus a covering letter (max. 2 sides A4) summarising how your skills and experience meet the job description and person specification to firstname.lastname@example.org
Deadline: 12 noon Tuesday 23rd April 2019. Interviews of selected candidates will take place in Ealing, London W5 on Tuesday 30th April.